ROI Projector

Project your ABM, outbound and inbound results with realistic assumptions.

Estimate qualified meetings, pipeline and closed deals in three scenarios, then compare them with the full program cost: license, credits, ads, team and tools.

ALL FIGURES IN USD

Methodology

How we calculate these numbers

Every assumption is visible and explained here. If something does not match your operation, change it in the controls or talk it through with us.

Volume and capacity

1 SDR works ≈ 50 new ABM accounts a month, 1 BDR works ≈ 400 outbound contacts and 1 inbound BDR works ≈ 100 ad leads. If you assign fewer people than the volume requires, the projector cuts the volume instead of inflating the result.

Growth 360 maturity

Month 1 is setup and produces no meetings. After that, effectiveness rises with the size of your accounts up to 100%. Costs run in full from the first month.

Real-world cycles

ABM spreads the meetings from each cohort of accounts over 4 months. Deals close after your sales cycle. Anything that falls outside the window is shown as open pipeline and is not counted as closed. With high-ticket deals, 6 to 12-month cycles are common: use the 24-month horizon.

Ads (paid inbound)

Each channel (Google, Meta and LinkedIn) turns your monthly spend into leads using a cost per lead by scenario. The benchmarks are U.S.-based and for a mid-size ticket; for LATAM they are multiplied by 0.4, and segment and average ACV adjust them (costlier the larger the accounts and the contract). Each lead becomes a qualified meeting at its channel's rate, then an opportunity and a deal at shared rates. Month 1 is setup: spend starts in month 2 and leads mature over 5 months.

Credits

Each outbound and ABM contact receives a sequence of 11 emails and 5 LinkedIn messages, is prospected (3) and is re-scored 2 times. Those who converse (10% in outbound and 15% in ABM) add AI replies by email and LinkedIn and a WhatsApp conversation (8). Each ABM account uses 5 on enrollment plus 16 for AI actions, and each ad lead 13. Per product you add sequence regeneration (3 campaigns per active channel; each message is regenerated 5 times at 2 credits), the Intelligence Engine and Playbooks (147) and, on Growth and Enterprise, Operations (920). Re-scoring is our own assumption: it has no published rate. Apollo enrichment is billed separately by pack: 1 credit per contact (email) plus 8 for the phone of those who move to WhatsApp. If you exceed the plan pool, extra credits are bought in packs. Per-action rates are on the Pricing page.

Total cost

It adds up the license at your billing cycle, the ABM Hub if you need it, extra credits, the LinkedIn profiles you choose, the WhatsApp Marketing pack (calculated from your volume and destination country, or chosen by you), the Make add-on if you connect platforms through webhooks, enrichment, ad spend and its setup, onboarding and, only if you turn it on, the fully loaded team cost. Costs run in full from month 1; ad spend starts in month 2.

Cost per lead and conversion rates by scenario

Cost per lead and conversion rates by channel, stage and scenario
Channel	Stage	Conservative	Expected	Optimistic
Outbound	Contact → conversation (positive reply)	2.0%	3.0%	4.5%
Outbound	Conversation → qualified meeting	30.0%	40.0%	50.0%
Outbound	Qualified meeting → opportunity	45.0%	55.0%	65.0%
Outbound	Opportunity → closed deal	18.0%	25.0%	32.0%
ABM	New account → qualified meeting	6.0%	8.0%	9.0%
ABM	Qualified meeting → opportunity	55.0%	62.0%	70.0%
ABM	Opportunity → closed deal	25.0%	33.0%	42.0%
Google Ads	Cost per lead (USD, U.S. market)	$150	$100	$70
Google Ads	Lead → qualified meeting	8.0%	12.0%	16.0%
Meta Ads	Cost per lead (USD, U.S. market)	$120	$70	$35
Meta Ads	Lead → qualified meeting	4.0%	6.0%	9.0%
LinkedIn Ads	Cost per lead (USD, U.S. market)	$300	$200	$110
LinkedIn Ads	Lead → qualified meeting	9.0%	14.0%	19.0%
Inbound (ads)	Qualified meeting → opportunity	30.0%	40.0%	50.0%
Inbound (ads)	Opportunity → closed deal	12.0%	18.0%	24.0%

Average ACV adjusts the close rate: larger contracts are less likely to close. Costs per lead are U.S. market; for LATAM they are multiplied by 0.4, and segment and ACV adjust them. For Enterprise accounts, the meeting → opportunity rate is also multiplied by 0.86 in every channel and the lead → meeting rate of the ads by 0.8 (the tables show Mid-market account rates). Lymera assumptions: those adjustments, and that meeting → opportunity and close rates are higher in outbound and ABM than in ads; public benchmarks do not distinguish them clearly. Rates are market assumptions taken from public industry benchmarks. They are not Lymera customer results or a guarantee.

Frequently asked questions

What people ask about the projector

Is this a guarantee of results?

No. It is a projection in three scenarios with explicit assumptions. Your results depend on list quality, your offer, your team and your sales cycle. Lymera's performance guarantee is described on the Pricing page and in the Terms, and it is separate from this projector.

Where do the conversion rates come from?

Today they are market assumptions: public industry benchmarks for mid-market ABM and multichannel outbound, plus the Growth 360 maturity curve. They are directional and are not Lymera customer results. That outbound and ABM convert from meeting to close better than ads is a Lymera assumption: in the public benchmarks we reviewed, cold outbound closes the same or less than inbound. When we have enough measured accounts we will replace them with our own data and say so here.

Why does month 1 produce no meetings?

Month 1 is setup: the Intelligence Engine is configured, lists and messaging are tuned and sending domains are warmed up. Effectiveness then rises month by month depending on the size of your accounts and reaches 100% between month 6 and month 12.

Why does ABM take longer than outbound?

In ABM you work several people at the same account before you land the meeting. The projector spreads the meetings from each cohort of new accounts over 4 months, then applies your sales cycle up to the close. That is why ABM looks slower over short horizons and catches up by month 12.

What does the total cost include, and what does it leave out?

It includes the license at your billing cycle, the ABM Hub if you need it, credits above the plan pool, the LinkedIn profiles you choose, the WhatsApp Marketing pack (estimated from your volume and destination country), the Make add-on if you turn it on, data enrichment, ad spend and its setup if you turn on inbound, and onboarding. The fully loaded cost of your SDRs and BDRs is added only if you turn it on. It does not include closers or AEs, commissions or current promotions.

How are the Google, Meta and LinkedIn ads calculated?

Each channel turns your monthly spend into leads using a cost per lead by scenario, market, segment and ACV. Each lead becomes a qualified meeting at that channel's rate, then an opportunity and a deal at shared rates. The costs per lead are assumptions taken from public U.S. benchmarks, with an adjustment for LATAM and another for segment and ACV (larger accounts and contracts cost more per lead; this adjustment is a Lymera assumption). They are directional and are not Lymera customer results.

Do I need one LinkedIn profile per person?

No. You choose how many profiles to buy. With delegated prospecting, several people can prospect from the same profile. The projector suggests one per ≈ 400 new contacts a month as a reference so you do not hit LinkedIn limits, but you can set any number you prefer.

Why do I see so few closed deals in 12 months with a long sales cycle?

Because a deal closes one sales cycle after each opportunity, and the first meetings only appear in month 2 at partial effectiveness. With a 180-day cycle, for example, only the opportunities from the first few months close inside the window; the rest show up as open pipeline. For high-ticket deals (above $80K), use the 24-month horizon and compare total expected deals, not only those in the window.

How does the projector decide which plan I need?

It picks the lowest-cost plan that includes your products and covers the credits your volume would use. If you meet at least two of these criteria it points to Enterprise: 2 or more ABM SDRs, 3 or more products, or formal procurement, security or SSO requirements. Enterprise is quoted to fit your needs, so the total is shown without its license.

Why is the result closed ACV and not profit?

ACV is the annual value of the contracts you close, not your margin. The ACV ÷ cost multiple compares revenue against program cost. If your gross margin is below 100%, your return on margin will be lower than the multiple you see.

Can I see the scenario with my own numbers?

Yes. Take the Revenue Predictability Diagnostic to measure your starting point, or book a session with an expert: we review your ICP, your volume and your sales cycle before you commit any budget.

Want to check this scenario against your own data?

Share your details and we will review your ICP, your volume and your sales cycle together before you commit any budget.