The methodology

Growth 360: the framework behind the method, built into Lymera.

Not an AI black box. A method refined over years with dozens of B2B companies in Latin America, now run by AI agents, with your team in the loop.

How Lymera is built

Three components. One system.

The platform executes, the methodology steers, and the academy trains your team. None of them works alone.

01 · The platform

Lymera Growth Platform

Platform + onboarding + support

The Intelligence Engine and the AI agents that prospect, converse, create and, on Growth and Enterprise, monitor your pipeline. Includes self-serve onboarding and the support that comes with your plan: a Customer Support Representative (CSR) on Starter and Pro, a Customer Success Manager (CSM) on Growth and Enterprise. Want hands-on help? Add the optional Guided or Assisted Onboarding (3 months).

  • Intelligence Engine + 4 AI agents
  • Self-serve onboarding; Guided or Assisted optional
  • Support with business-hour SLAs
See plans and add-ons →
02 · The methodology

Growth 360

The base framework

The method that tells the platform what to do and in what order: 3 pillars, 4 phases and the iterative loop that makes your system more predictable every month. For mid-market B2B teams it runs as an account-based motion: you pick the accounts that matter and the system works them.

  • High-value offer · Revenue system · Iteration
  • 4 phases: Strategy → Capture → Sales → Scale
  • Refined over years with B2B teams in Latin America
03 · The academy

Lymera Hub

The people who run the system, trained

Growth Academy, Growth Community, certification paths and live mentoring. Because a system nobody on your team knows how to run isn't a system, it's an expensive demo. Included on every plan from day one.

  • Recorded bootcamps, masterclasses and the Growth 360 course
  • 3 certification paths with a PDF certificate
  • Live mentoring and Q&A on Thursdays, 10 a.m. Mexico City time
Explore the Hub →
Core design principle

Human in the loop, always.

The same principle runs through all three components: AI prospects, qualifies and proposes; your team decides. No campaign or draft goes live without human approval, the Conversation Agent works inside playbooks your team already approved, every handoff reaches a person with full context, and every Academy session exists because your team, not an agent, is the one closing. Lymera speeds up the system; people steer it.

The 3 pillars

The 3 pillars of Growth 360

The framework behind the methodology, built into the Lymera platform.

The high-value offer

A strong offer is the foundation of any acquisition strategy. Without a clear, differentiated offer, the best prospecting system in the world produces silence.

The revenue system

Automate, but not everything. Consultative selling is about building relationships. The system handles volume and qualification. A human closes.

The incremental, iterative model

Measure, optimize, iterate. The system isn't built once. It's tuned with every data cycle until it runs predictably.

The premise

Predictable sales don't come from more effort. They come from a system.

And that system has four parts that feed each other in a loop.

① Software and AI

The right tools to execute

Technology that automates repetitive work and amplifies what your team can do.

② Strategy, process and KPIs

Knowing what to do, how to measure it and where you're headed

Without strategy, tools are potential without direction. Without metrics, you don't know what to optimize.

③ A skilled, trained team

The people who run the system

The most sophisticated system fails if the team doesn't run it with conviction.

④ Data to validate and optimize

What turns experience into learning

Data closes the loop. Without it, every month starts from zero. With it, the system keeps improving.

Continuous optimization loop: how predictable revenue works
The path

The method in 4 phases: a loop, not a straight line

Phases 2 and 3 are iterative. Every data cycle makes the system more predictable.

  1. Phase 01: Strategy and offer

    Financial projection, ideal customer profile, offer and processes. Before we prospect, we define exactly what you sell, to whom, and how you deliver it.

    The foundation, revisited every iteration

  2. Phase 02: Capture system

    The demand engines: account-based outbound, structured outbound and inbound. How we attract the people who care about your offer.

    Iterative cycle, improves every round

  3. Phase 03: Sales system

    Prospecting, follow-up, qualification, close. The sales process that turns interest into revenue.

    Iterative cycle, improves every round

  4. Phase 04: Delegate and scale

    Analyze results, iterate, optimize. AI and your team, so the system runs without the founder or star rep at the center.

    The result: predictable revenue that doesn't hinge on one person
↺ Phases 2 and 3 feed each other: every cycle produces data that sharpens the next iteration
The system in action

The 3 engines that converge into one process

Three ways in. One predictable conversion process.

  1. TOFU Demand generation Account-based outbound · Structured outbound · Organic inbound Brand voice · Playbooks · Creative concept
  2. MOFU Nurture and qualification SPIN conversation · Email · LinkedIn · WhatsApp Scheduling playbook · Qualification · Handoff
  3. BOFU Discovery to close Sales playbook

Account-based outbound (ABM)

High-precision prospecting toward your named, high-value accounts. Lower volume, bigger deals and a higher close rate. Runs in the ABM Hub add-on (included in Enterprise).

Structured outbound

Email, LinkedIn and WhatsApp sequences to ICP lists. Volume with real, AI-generated personalization.

Inbound

Content, your website and landing pages. The prospect arrives because something resonated.

The technology

How Lymera works

Lymera starts differently from any tool you've tried. Explore each agent.

The brain of the system

Intelligence Engine: your business, encoded

ICP, value proposition, brand voice, objections and funnel architecture, all in one place and feeding every agent. Reviewed and approved by your team before any campaign goes live.

  • Dynamic ICP
  • Buyer personas
  • Brand voice
  • Playbooks
  • Objections
  • Funnel strategy

Prospecting Agent

Qualifies prospects that fit your ICP and reaches them on LinkedIn (through HeyReach, with LinkedIn profiles as an add-on), by email (Gmail) and on WhatsApp, with messages personalized to each profile and context. Automatically classifies them by temperature, COLD → WARM → HOT, based on opens, clicks and replies.

  • Email sequences
  • LinkedIn DMs
  • WhatsApp outbound
  • COLD/WARM/HOT classification
  • Apollo integration

Conversation Agent

Activates the moment a prospect replies, whatever the channel: WhatsApp, email or LinkedIn. Qualifies with the consultative SPIN method. If the prospect clears the qualification threshold, it books the meeting and hands off to the sales rep with full context.

  • Multichannel
  • SPIN qualification
  • Direct scheduling
  • Human handoff
  • HubSpot sync

Creative Agent

Creates content across the whole funnel, TOFU to BOFU: email, LinkedIn and WhatsApp sequences, one-pagers and more, using Intelligence Engine context. Your team reviews and approves; the AI executes at scale.

  • Multichannel sequences
  • TOFU–BOFU
  • Built-in brand voice
  • Team review and approval

Operations Agent: Growth and Enterprise

Real-time pipeline visibility: prospect temperature, conversion rate by channel, team KPIs and a forecast of the full funnel. Proactive alerts when the pipeline stalls or picks back up.

  • Real-time pipeline
  • Forecast
  • Conversion by channel
  • Proactive alerts
  • Growth and Enterprise
About your CRM: Lymera doesn't replace it. It connects to it (HubSpot and others). Lymera feeds your CRM with all pre-meeting data, so for the first time you see the full pipeline with conversion rates at every stage of the funnel.
The platform in action

What you'll see on screen every day

This is what operating Lymera looks like from the inside.

Lead pipeline: Kanban view

Full control of the funnel: each prospect's temperature, sequence status and real-time metrics.

Conversation Agent: unified inbox

The AI qualifies with the SPIN method and hands off when the prospect is ready to book, whatever channel they replied on.

Product management: an Intelligence Engine per product

Agents, playbooks and campaigns configured for each thing you sell.

Illustrative screens with sample data, not real customers.

ROI Projector

How many meetings and deals could Lymera generate for you?

Adjust volume, team, market and scenario, then compare the projected result with the total cost of the program. These are market assumptions, not a guarantee.

Project my ROI

Want to see this running on your own ICP and target accounts?

Share your details and we'll send you more information, then continue on WhatsApp to try our Conversation Agent first-hand. We assess together whether Lymera fits your business before you commit any budget.